Related quotes
- The ultimate test of a finished account executive is his ability to write a sound marketing plan.
- If you have a good selling idea, your secretary can write your ad for you.
- Advertising moves people toward goods; merchandising moves goods toward people.
- Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't.
- There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den.
- If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I don't give a damn how good the execution is, it's going to fail.