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The essential element in personal magnetism is a consuming sincerity - an overwhelming faith in the importance of the work one has to do.

Bruce BartonAuthor · American · 1886 – 1967
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  • Work consists of whatever a body is obliged to do. Play consists of whatever a body is not obliged to do. — Mark Twain
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  • Jesus picked up twelve men from the bottom ranks of business and forged them into an organisation that conquered the world. — Bruce Barton
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