I notice increasing reluctance on the part of marketing executives to… — David Ogilvy

I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.

David OgilvyBusinessman · English · 1911 – 1999

More from David Ogilvy

In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create. — David Ogilvy
The secret of long life is double careers. One to about age sixty, then another for the next thirty years. — David Ogilvy
Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine. — David Ogilvy
The advertisers who believe in the selling power of jingles have never had to sell anything. — David Ogilvy
I do not regard advertising as entertainment or an art form, but as a medium of information. — David Ogilvy
A good advertisement is one which sells the product without drawing attention to itself. — David Ogilvy