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A magazine is simply a device to induce people to read advertising.

James CollinsAthlete · b. 1973
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  • And an integrated life is one where you're able to fit the different pieces of your life together in seamless fashion. — James Collins
  • Be like Curious George, start with a question and look under the yellow hat to find what's there. — James Collins
  • There's no reason for Gillette to be world class on the web, but there's every reason for Gillette to be world class in producing billions of high powered razor blades at low cost. — James Collins
  • The answer I have is, you know, there a lot of things you can try to build to last. And what we try to do in our work is to come up with ideas that will last. Ideas that will stand the test of time. — James Collins
  • The first is that instead of writing a sequel, which is what most people do, this is in fact a prequel. Although we didn't know that when we began the process. — James Collins
  • That the potential to become Level 5 exists in you and me and the people we work with and that it is then a process or a journey to nurture that seed... in a culture by and large that doesn't reinforce it. — James Collins
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